top of page
Search


Why Every Canadian Uses Interac Instead of Their Bank App
Your bank app has 47 features. You use three of them. Meanwhile, Interac e-Transfer does exactly one thing, and Canadians used it 1.16 billion times in 2023 . That gap tells you everything about what actually builds trust in digital payments . The Specialization Advantage Most banks position themselves as financial supermarkets. Check your balance, pay bills, apply for mortgages, trade stocks, manage credit cards. The breadth sounds impressive until you're seven taps deep t
Amina Dudha
Jul 22, 20254 min read


Why Most SaaS Onboarding Fails — And How Slack Got It Right
You signed up for that project management tool everyone recommended. The welcome screen promises to get you started in minutes. You click through, ready to finally get your team organized. Fifteen minutes later, you're still clicking through tooltips. You've created a sample project, adjusted your notification settings, and watched a video about the dashboard. You reach the main screen and realize you have no idea what you're supposed to do next. You close the tab. You'll fig
Amina Dudha
Jul 16, 20254 min read
bottom of page


