Consumer Psychology

Consumer behavior insights, buying habits, shopping psychology, decision fatigue, impulse vs research, emotional marketing, pricing perception, cognitive bias, purchase triggers

Person deliberates over a $20 phone case purchase, then confidently buys a software subscription. Text: Analysis Paralysis, Impulse Buying.

The Buying Psychology Behind Why We Obsess Over $20 Items but Buy Expensive Things Instantly

Ever notice how you'll spend hours researching a $20 phone case but buy a $400 software subscription with barely a second thought? You're not alone. This strange shopping behaviour reveals something important about how our minds work when making purchase decisions. Understanding these psychological patterns can help businesses design better customer experiences. It also explains why some marketing strategies work while others fail completely. Why Small Purchases Create Big De

Amina Dudha

Jul 11, 20254 min read

AMINA DUDHA

CONTENT WRITER

Consumer Psychology

The Buying Psychology Behind Why We Obsess Over $20 Items but Buy Expensive Things Instantly