Consumer Psychology

Consumer behavior insights, buying habits, shopping psychology, decision fatigue, impulse vs research, emotional marketing, pricing perception, cognitive bias, purchase triggers

Person deliberates over a $20 phone case purchase, then confidently buys a software subscription. Text: Analysis Paralysis, Impulse Buying.

The Buying Psychology Behind Why We Obsess Over $20 Items but Buy Expensive Things Instantly

Ever notice how you'll spend hours researching a $20 phone case but buy a $400 software subscription with barely a second thought? You're...

Amina Dudha

Jul 114 min read

AMINA DUDHA

CONTENT WRITER

Consumer Psychology

The Buying Psychology Behind Why We Obsess Over $20 Items but Buy Expensive Things Instantly