You've probably watched the AI writing debate unfold like a predictable office argument. One side panics about authenticity. The other side declares human writers obsolete. OpenAI just posted a job for a Content Strategist  paying $393,000 per year. The company behind ChatGPT needs someone who understands what actually connects with readers. That tells you something about where this is heading. The Adaptation Gap Professional writers spending hours formatting bibliographies already made a...

Your LinkedIn feed is full of posts about "growth hacks" that helped someone gain 10,000 users in 30 days. The comments overflow with people asking for the exact playbook. Nobody asks where those 10,000 users are now. The Expensive Treadmill Acquiring a new customer costs five to 25 times more than keeping an existing one , according to research by Bain & Company. Even small improvements in retention can increase profits by 25% to 95%. Most companies do the opposite. They focus heavily on...

Your bank app has 47 features. You use three of them. Meanwhile, Interac e-Transfer does exactly one thing, and   Canadians used it 1.16 billion times in 2023 . That gap tells you everything about what actually builds trust in digital payments . The Specialization Advantage Most banks position themselves as financial supermarkets. Check your balance, pay bills, apply for mortgages, trade stocks, manage credit cards. The breadth sounds impressive until you're seven taps deep trying to send $40...