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Why "Growth Hacking" Actually Kills Long-Term Growth
Your LinkedIn feed probably looks like mine—full of posts celebrating "growth hacks" that helped someone gain 10,000 users in 30 days....
Amina Dudha
Jul 314 min read


Why Canadians Trust Interac e-Transfer More Than Their Banks App
Your banking app sits right there on your phone, packed with every financial tool imaginable. Yet when you need to send money to your...
Amina Dudha
Jul 226 min read


Why Every SaaS Onboarding Flow Fails the Same Way (And How Slack Got It Right)
You've just signed up for that promising new SaaS tool. The welcome email lands in your inbox with a cheerful "Let's get started!" ...
Amina Dudha
Jul 165 min read


The Buying Psychology Behind Why We Obsess Over $20 Items but Buy Expensive Things Instantly
Earlier this week, I spent two hours researching phone cases. Not phones—phone cases. Twenty-dollar rectangles of plastic and silicone. I...
Amina Dudha
Jul 114 min read


Why Every Small Business Website Sounds the Same (And How to Write Copy That Converts)
Your customer stares at a leaking pipe under their kitchen sink. They grab their phone, but instead of calling your plumbing business,...
Amina Dudha
Jul 105 min read


What I Learned Researching the Window Replacement Industry as a Content Writer
A few months ago, I got assigned to write content for a window replacement business. I figured I understood the basics - frame, glass,...
Amina Dudha
Jul 104 min read
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