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The AI Writing Reality Check That's Worth $393,000
You've probably watched the AI writing debate unfold like a predictable office argument. One side panics about authenticity. The other...
Amina Dudha
Sep 135 min read


Why "Growth Hacking" Actually Kills Long-Term Growth
Your LinkedIn feed probably looks like mine. It's full of posts about "growth hacks" that helped someone gain 10,000 users in 30 days....
Amina Dudha
Jul 314 min read


Why Canadians Trust Interac e-Transfer More Than Their Banks App
Your banking app sits right on your phone. It has every financial tool you could want. Yet when you need to send money to your friend for...
Amina Dudha
Jul 226 min read


Why Every SaaS Onboarding Flow Fails the Same Way (And How Slack Got It Right)
You've just signed up for that promising new SaaS tool. The welcome email lands with a cheerful "Let's get started!" button. You click...
Amina Dudha
Jul 166 min read


The Buying Psychology Behind Why We Obsess Over $20 Items but Buy Expensive Things Instantly
Ever notice how you'll spend hours researching a $20 phone case but buy a $400 software subscription with barely a second thought? You're...
Amina Dudha
Jul 114 min read


Why Every Small Business Website Sounds the Same (And How to Write Copy That Converts)
Your customer stares at a leaking pipe under their kitchen sink. They grab their phone, but instead of calling your plumbing business,...
Amina Dudha
Jul 105 min read
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