Your bank app has 47 features. You use three of them. Meanwhile, Interac e-Transfer does exactly one thing, and   Canadians used it 1.16 billion times in 2023 . That gap tells you everything about what actually builds trust in digital payments . The Specialization Advantage Most banks position themselves as financial supermarkets. Check your balance, pay bills, apply for mortgages, trade stocks, manage credit cards. The breadth sounds impressive until you're seven taps deep t

You signed up for that project management tool everyone recommended. The welcome screen promises to get you started in minutes. You click through, ready to finally get your team organized. Fifteen minutes later, you're still clicking through tooltips. You've created a sample project, adjusted your notification settings, and watched a video about the dashboard. You reach the main screen and realize you have no idea what you're supposed to do next. You close the tab. You'll fig

Your customer stares at a leaking pipe under their kitchen sink. They grab their phone, but instead of calling your plumbing business, they type "how to fix leaking pipe DIY" into Google. Even with your number saved from last time, they'd rather risk water damage than make that call. This happens thousands of times every day. Homeowners with electrical problems, broken furnaces, or pest issues choose the uncertain path of DIY over picking up the phone and calling a professio