You've probably watched the AI writing debate unfold like a predictable office argument. One side panics about authenticity. The other side declares human writers obsolete. OpenAI just posted a job for a Content Strategist  paying $393,000 per year. The company behind ChatGPT needs someone who understands what actually connects with readers. That tells you something about where this is heading. The Adaptation Gap Professional writers spending hours formatting bibliographies a

Your LinkedIn feed is full of posts about "growth hacks" that helped someone gain 10,000 users in 30 days. The comments overflow with people asking for the exact playbook. Nobody asks where those 10,000 users are now. The Expensive Treadmill Acquiring a new customer costs five to 25 times more than keeping an existing one , according to research by Bain & Company. Even small improvements in retention can increase profits by 25% to 95%. Most companies do the opposite. They foc

Ever notice how you'll spend hours researching a $20 phone case but buy a $400 software subscription with barely a second thought? You're not alone. This strange shopping behaviour reveals something important about how our minds work when making purchase decisions. Understanding these psychological patterns can help businesses design better customer experiences. It also explains why some marketing strategies work while others fail completely. Why Small Purchases Create Big De