Your bank app has 47 features. You use three of them. Meanwhile, Interac e-Transfer does exactly one thing, and   Canadians used it 1.16 billion times in 2023 . That gap tells you everything about what actually builds trust in digital payments . The Specialization Advantage Most banks position themselves as financial supermarkets. Check your balance, pay bills, apply for mortgages, trade stocks, manage credit cards. The breadth sounds impressive until you're seven taps deep t

Ever notice how you'll spend hours researching a $20 phone case but buy a $400 software subscription with barely a second thought? You're not alone. This strange shopping behaviour reveals something important about how our minds work when making purchase decisions. Understanding these psychological patterns can help businesses design better customer experiences. It also explains why some marketing strategies work while others fail completely. Why Small Purchases Create Big De