Marketing & Growth / Strategy

Your LinkedIn feed is full of posts about "growth hacks" that helped someone gain 10,000 users in 30 days. The comments overflow with people asking for the exact playbook. Nobody asks where those 10,000 users are now. The Expensive Treadmill Acquiring a new customer costs significantly more than keeping an existing one. The exact multiple varies by industry — estimates range from five to 25 times more expensive — but the principle holds: retention drives profit more efficien

Ever notice how you'll spend hours researching a $20 phone case but buy a $400 software subscription with barely a second thought? You're not alone. This strange shopping behaviour reveals something important about how our minds work when making purchase decisions. Understanding these psychological patterns can help businesses design better customer experiences. It also explains why some marketing strategies work while others fail completely. Why Small Purchases Create Big De